A Seat for Comms: Why Communications Should Always Be at the Table

This is Session 3 of the 7-session Grow with FTA webinar series. This panel discussion explores why it is critical for communication teams to be involved from the very beginning of organizational projects, campaigns, and decisions. Without professional communication expertise guiding the process, organizations risk delivering messaging that misses target audiences or lacks the clarity needed to build understanding. Our panelists—leading communication professionals in tax administration—will discuss the fundamental role comms teams play, how to advocate for a seat at the leadership table, and what happens when clear, well-crafted messaging is missing from the equation.